Case Study: JBL boosts visibility and drives 19.3MM+ social impressions with Team Epiphany

JBL - Customer Case Study

JBL partnered with Team Epiphany to boost visibility during NBA All-Star Weekend 2015 in New York City, including the arenas and the NBA House. As the official sound of the event, JBL needed distinct branded experiences to stand out and engage fans, likely centered around its audio products and the Harman Store.

Team Epiphany delivered three days of public and private activations at the Harman Store, including a meet-and-greet with NBA legend Julius “Dr. J” Erving and private viewing experiences, supported by DJs like Jermaine Dupri, D-Nice, and DJ Clark Kent. With partner-created content across key media outlets, the campaign generated more than 2.7 million press impressions and 3.8 million social impressions, while over 600 consumers visited the store and the activations drove 60% of the 19.3MM+ total social impressions about the store.

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