Case Study: JBL creates an immersive in-store music experience with Team Epiphany

JBL - Customer Case Study

JBL partnered with Team Epiphany to celebrate the launch of its Pulse 2 portable speaker and create buzz with influencers, music insiders, and tech enthusiasts. The challenge was to introduce the product in a memorable way that highlighted its sound and signature light show.

Team Epiphany created JBL In Studio, a unique in-store listening experience at the Harman Store featuring Brooklyn band Phony Ppl, DJ Wonder, handcrafted cocktails, and small bites. The activation showcased the Pulse 2 with a custom light show and live music, helping JBL generate an engaging launch moment, though no specific measurable results were provided.

JBL