Case Study: Heineken achieves standout Fashion Week visibility with Team Epiphany

Heineken - Customer Case Study

Heineken wanted to stand out during New York Fashion Week in Autumn 2013 and deepen its presence with designer Mark McNairy’s runway show. Team Epiphany helped the brand secure a sponsorship role in the presentation, building on their ongoing #Heineken100 partnership.

Team Epiphany delivered a high-visibility integration for Heineken by placing the product before the show, featuring multiple models drinking it on-stage, and showcasing the 2013 collaborative chukka boots in the first look and the closing outfit worn by rapper Pusha-T. The result was a starring role for Heineken in a major fashion event, though no specific numerical impact was provided.

Heineken