Case Study: Heineken elevates multicultural summer engagement with Team Epiphany

Heineken - Customer Case Study

Heineken partnered with Team Epiphany to build on the momentum of its 2013 #HKNFF program and reposition the brand among influential multicultural beer drinkers in key U.S. markets. The challenge was to keep Heineken relevant and culturally resonant with this audience across multiple cities.

Team Epiphany delivered an influencer-led, multi-market summer event series that reimagined the barbecue as an upscale experience, hosting events at venues including W Hotel locations, Le Meridien, and St. Regis in cities such as New York, Atlanta, Chicago, Washington, DC, Philadelphia, and Houston. The campaign ran through the summer and into the end of the year, helping Heineken sustain brand momentum; however, the case study does not provide specific quantitative results.

Heineken