Case Study: Heineken elevates MLS fan engagement with Team Epiphany

Heineken - Customer Case Study

Heineken partnered with Team Epiphany to launch a year-round activation around its new Major League Soccer sponsorship and to bring fans closer to the game throughout the MLS season. The challenge was to create a premium, engaging experience that would elevate match-day moments and generate excitement around key rivalry matchups.

Team Epiphany developed Heineken Rivalry Week and the Heineken House experience, adding nationwide touchpoints such as viewing parties in MLS markets, interactive kicking stations, an MLS Fan photo booth, and a soccer photo exhibit in NYC’s Meatpacking District. The activations were led by recognizable commentators and DJs, helping generate strong social media impressions and keep Heineken in the MLS conversation.

Heineken