Case Study: Heineken celebrates local influencers and boosts brand relevance with Team Epiphany

Heineken - Customer Case Study

Heineken wanted to celebrate local influential consumers who shape culture in cities along the 2010 Inspire Tour and strengthen its local market presence. Team Epiphany supported the initiative by developing an engagement program centered on influential city tastemakers, helping Heineken connect with the people driving regional relevance.

Team Epiphany procured the honorees, designed the voting experience, and helped Heineken present awards to the winners, reinforcing the brand’s commitment to local markets. The program also helped Heineken identify potential partners and ambassadors, who later helped reignite brand interest and relevance both regionally and nationally.

Heineken