Case Study: Heineken brings a multi-sensory music experience to urban markets with Team Epiphany

Heineken - Customer Case Study

Heineken partnered with Team Epiphany to create a branded music experience that could identify established and emerging artists and connect them with the right urban markets across the country. The challenge was to build a platform that would resonate with diverse audiences while reinforcing Heineken’s brand through live entertainment.

Team Epiphany developed the Heineken Inspire Tour 2010, a multi-sensory music program featuring artists like Fabolous, Ryan Leslie, Rick Ross, Pusha-T, Wale, D Nice, and more across cities including Philadelphia, New York, Houston, Washington DC, New Orleans, Chicago, Miami, Los Angeles, and Atlanta. The tour delivered a broad national reach and strong cultural relevance, though no specific quantitative results were provided.

Heineken