Case Study: Heineken boosts Bond brand awareness with Team Epiphany

Heineken - Customer Case Study

Heineken wanted to highlight its long-running sponsorship of the James Bond franchise, but many consumers were unaware of the connection. Team Epiphany was brought in to create a memorable Bond-themed activation tied to the launch of *Skyfall* and Heineken’s “Crack the Case” Facebook game application, which gave fans a chance to win a date with a Bond girl.

Team Epiphany executed the campaign at the New York Transit Museum, transforming decommissioned early-20th-century transit cars into a stylish Bond-inspired experience that also showcased Heineken’s limited edition bottle. The activation helped bring the partnership to life in an immersive way, though no specific performance metrics or measurable results were provided in the case study.

Heineken