Case Study: Heineken celebrates the launch of Star Bottle with Team Epiphany

Heineken - Customer Case Study

Heineken wanted to celebrate the launch of its latest Star Bottle with an experience that would generate buzz and reinforce its premium brand image. Team Epiphany was brought in to create a memorable launch moment centered on Heineken’s “#Arrivebig” concept.

Team Epiphany tapped iconic New Yorker Jeff Staple to host an exclusive, mysterious private dinner party, inviting cultural tastemakers including Ronnie Fieg, DJ Clark Kent, Jonathan Mannion, Dao-Yi Chow of Public School, and Complex’s Joe La Puma. The event positioned Heineken’s Star Bottle launch in a classic Heineken setting and created an exclusive, high-profile brand moment, though no specific measurable results were provided.

Heineken