Case Study: Heineken elevates as a lifestyle brand with Team Epiphany

Heineken - Customer Case Study

Heineken partnered with Team Epiphany to strengthen its appeal among multicultural millennial men in the U.S. and build a stronger lifestyle-brand presence. The challenge was to connect authentically with this target audience across the cultural touchpoints that mattered most, while supporting broader brand and market goals.

Team Epiphany delivered a five-year strategy that included multicultural programming, premium brand collaborations, special events, influencer-led activations, video and social content, and more than 100 pouring opportunities per year. The work included the #HKNFF multi-city event series and Highsnobiety’s “One Hundred City Guide,” helping generate major press coverage in GQ, Complex, Esquire, Hypebeast, and others, along with millions of social impressions and a 33%+ increase in one program’s overall impressions.

Heineken