Case Study: EPIC Records creates a one-of-a-kind Michael Jackson listening experience with Team Epiphany

EPIC Records - Customer Case Study

EPIC Records partnered with Team Epiphany to promote Michael Jackson’s posthumous album, Xscape, and needed a memorable way to introduce the project to industry guests and fans. The challenge was to create a distinctive launch experience that matched the significance of the release.

Team Epiphany delivered a one-of-a-kind listening experience at The Top of the Rock, where more than 200 guests heard Xscape for the first time. With L.A. Reid serving as master of ceremonies, the event featured custom cocktails, light fare, and panoramic views of New York City, generating a high-profile and immersive album launch for EPIC Records.

EPIC Records