Case Study: Disaronno achieves 61.7M+ press impressions with Team Epiphany

Disaronno - Customer Case Study

Disaronno partnered with Team Epiphany to launch its limited-edition Disaronno Wears Versace bottle in North America and needed an event experience that would generate strong press coverage, boost social media buzz, and highlight the brand’s Italian heritage. Team Epiphany was brought in to conceptualize and produce the launch event.

Using the “In Good Company” platform, Team Epiphany created an exclusive NYC backstage-fashion-show experience for over 100 targeted guests, including celebrities, tastemakers, editors, and press. The event delivered more than 650 uses of #DISARONNOWearsVERSACE, 11.4M social media impressions, and 61.7M+ press impressions, while VIP photo sessions and takeaways encouraged further sharing online.

Disaronno