Case Study: Cadillac boosts ELR awareness with Team Epiphany

Cadillac - Customer Case Study

Cadillac tapped Team Epiphany to help build awareness for the new Cadillac ELR, a high-end electric vehicle. The challenge was to generate excitement and introduce the brand to metropolitan consumers in a fresh, culturally relevant way.

Team Epiphany created an influencer-driven program by enlisting four influential photographers—Liz Eswein, DJ D-Nice, Jonathan Mannion, and 13th Witness—to document a week each with the ELR. The campaign culminated in a New York City gallery event during the 2014 New York Auto Show, where guests viewed custom-framed photography and learned about the car; while no specific metrics were provided, the event delivered a high-profile experiential showcase for the Cadillac ELR.

Cadillac