Case Study: Belvedere Vodka creates an engaging VMA lounge experience with Team Epiphany and EA

Belvedere Vodka - Customer Case Study

Belvedere Vodka, the iconic LVMH vodka brand, wanted to stand out during the always-popular MTV Video Music Awards. It partnered with Team Epiphany to create an attention-grabbing activation that would connect the brand to the event audience through an elevated experiential setting.

Team Epiphany delivered the EA x Belvedere VMA Lounge, a luxurious space where guests could mingle, sip specialty cocktails, and play the latest EA video games. The activation brought EA into the mix and created a seamless branded experience at the VMAs, though the case study does not provide specific quantitative results.

Belvedere Vodka