Case Study: Pedigree improves canned food shopability with Team Creatif USA

Pedigree refreshes canned food packaging after 40-plus years with Team Creatif USA

Pedigree, a provider of quality dog food for over 40 years, faced challenges from new competition and a canned food range that was difficult for consumers to shop. Team Creatif USA was engaged to address these issues through brand strategy and package design.

Team Creatif USA implemented a new package design solution that centered on making the food's texture, variety, and flavor easier to discern. This was achieved with updated appetite-appealing photography, a new navigational structure, and clear variety names with color coding. The redesigned cans successfully improved shop-ability and began attracting both old and new customers.

Pedigree