Case Study: Fiorucci accelerates American distribution with Team Creatif USA brand and package design

Fiorucci modernizes Italian meat packaging with Team Creatif USA after 165 years of heritage

The customer Fiorucci, an Italian meat producer with a long heritage, sought to accelerate its distribution in the American market. They partnered with the vendor Team Creatif USA to update their brand identity and package design to better appeal to American consumers.

Team Creatif USA developed a strategic branding approach that highlighted Fiorucci's Italian roots. The solution included a modernized logo and a new package design that replaced an outdated background with a bright, artisanal butcher paper pattern. This refreshed identity, which also featured transparent packaging to showcase the product, was designed to create desire and communicate the brand's legacy of quality craftsmanship.

Fiorucci