Case Study: Family Dollar strengthens menswear brand appeal with Team Creatif USA

Family Dollar standardizes menswear across nearly 8,000 stores with Team Creatif USA

Team Creatif USA partnered with Family Dollar to address a challenge with the positioning of its menswear brands, including the Highland Outfitters line. The customer needed a more competitive and streamlined men's apparel experience that emphasized authenticity and rugged appeal to better connect with its consumers.

The solution from Team Creatif USA involved developing a fresh brand identity named Highland Originals, which married ruggedness and authenticity to resonate with straightforward males. The agency provided comprehensive brand strategy, identity, and a style guide to ensure consistent application across Family Dollar's nearly 8,000 stores, helping the brand retain current customers and attract new ones.

Family Dollar