Case Study: Brazwells Pub strengthens its brand story with Team Creatif USA

Brazwells Pub refreshes its brand story for Charlotte with Team Creatif USA

Team Creatif USA was engaged by Brazwells Pub, a neighborhood restaurant in Charlotte facing a challenge. As new development attracted its loyal patrons to competing establishments, Brazwells needed to refine its identity to differentiate itself both within its parent company's portfolio and across the local market.

To address this, Team Creatif USA developed a comprehensive brand story centered on the nostalgic legend of its namesake, Billy "Braz" Brazwell. This strategy infused classic Charlotte elements with a modern, southern sports club accent and included strategic positioning, a new brand voice, and a full style guide. The solution repositioned Brazwells as a familiar and legendary gathering place for the people of Charlotte.

Brazwells Pub