Case Study: Bel Brands refreshes The Laughing Cow with Team Creatif USA

Bel Brands refreshes Laughing Cow for 100 years with Team Creatif USA

Bel Brands sought to reinvigorate its well-known Laughing Cow brand and tasked Team Creatif USA with refreshing its brand identity and packaging. The challenge was to modernize the design while honoring the brand's rich history and enhancing the personality of its iconic red cow logo.

Team Creatif USA redesigned the packaging by making the logo more prominent and setting it diagonally to amplify the cow's cheerful character. They employed a bright, milky-white background to make the cheese wedges appear more flavorful, resulting in a stronger shelf presence, easier flavor navigation, and increased consumer engagement. The vendor successfully applied these enhancements across the entire flavor range.

Bel Brands