Case Study: The Lost Boys Task Force builds a trusted adult movement with The Team Brand Design

The Lost Boys Task Force builds a Trusted Adult Movement with The Team Brand Design for 630,894 young people

The Lost Boys Task Force, a UK-based coalition, needed a distinct brand identity and framework to support its campaign for a government-backed "Trusted Adult Guarantee." Their challenge was to create a brand with universal appeal to influence politicians and opinion formers, which needed to stand apart from existing political identities. The Team Brand Design was engaged to provide brand strategy, identity, and activation services.

The Team developed a persuasive and ambitious brand framework, creating a logo featuring a compass to symbolize direction and trust. They established a new color palette and a 'progress pattern' to represent growth and the relationship between a trusted adult and a young person. As a result, the Taskforce began its lobbying work at party conferences in 2025. The Team Brand Design's work successfully provided the foundation for the campaign, which is now awaiting government action on its match-funding promise.

The Lost Boys Task Force