Case Study: Jerónimo Martins strengthens its employer brand and talent attraction with The Team Brand Design

Jerónimo Martins boosts profits 60% with The Team Brand Design

Jerónimo Martins, an international food group operating in Portugal, Colombia, and Poland, faced the challenge of high attrition rates and the need to attract talent across its diverse markets. Their challenge was to create a unified employer brand that would resonate globally. The Team Brand Design was enlisted to help identify a compelling employee value proposition.

The Team Brand Design conducted extensive research into the company's history and through focus groups identified a core message: "We Feed Futures." This employee value proposition was implemented to prioritize all employee experience planning. As a result, Jerónimo Martins was recognized as the 2nd best company to work for in Colombia and received the Reliable Employer 2022 award in Poland. Most significantly, the business saw a 60% increase in profits in Q1 of 2023, attributing this growth to great service driven by their strengthened employer brand.

Jerónimo Martins