Case Study: Citizens Advice creates a transparent blended working culture with The Team Brand Design

Citizens Advice creates a blended way of working for 800 staff with The Team Brand Design

Citizens Advice, a national organization, faced the challenge of implementing a company-wide cultural shift to support a new 'Blended Ways of Working' model after their dispersed teams expressed a desire to split time between home and the office. They enlisted The Team Brand Design to build and implement a strategy that would educate and inspire their 800 employees, generating a feeling of transparency.

The Team designed a vibrant and authentic internal campaign centered on user-generated content from employees. The solution featured a digestible playbook with tools and frameworks, supported by a film and social posts. This approach, grounded in the organization's core values, successfully provided employees with the resources to navigate the new working model confidently, positioning Citizens Advice as a transparent and supportive employer.

Citizens Advice