Case Study: U.S. Auto Parts achieves faster, more agile digital marketing with Tealium

U.S. Auto Parts Accelerates Digital Marketing Performance

U.S. Auto Parts, a leading online retailer of aftermarket auto parts, faced growing friction between marketing and IT as it added a wide mix of third‑party digital marketing tags to support analytics, advertising and customer acquisition. Managing those tags created deployment bottlenecks and strained resources, and also risked degrading site performance.

The company implemented the Tealium iQ tag management system, a marketer‑focused, drag‑and‑drop solution with turnkey vendor integrations and performance features like asynchronous and conditional loading. Marketers began adding and managing tags themselves, which reduced IT handoffs, increased marketing agility and performance, saved IT resources, and improved site speed — delivering immediate business value and tighter control over digital marketing.

US Auto Parts

Houman Akhavan

Vice President of Marketing