Case Study: Tryg achieves faster tag deployments and better customer experiences with Tealium iQ™

Tryg takes back control of their data and improves customer experiences with Tealium

Tryg, one of Scandinavia’s largest insurers with over three million customers, faced slow, costly digital operations: most customer interactions were online but website changes required heavy reliance on external developers, consumed roughly 50% of the budget on minor tasks, and took three–four months to implement. Tags were hard-coded, analytics access was restricted to specialists, and each change demanded 10–30 hours of business intelligence support, limiting Tryg’s ability to act on customer insights.

By deploying Tealium iQ™ tag management, Tryg brought tag control in-house, introduced a controlled sandbox for testing, and standardized data collection. The result was a dramatic speed-up and cost reduction—more than 100 rollouts in the first year (vs. fewer than 15 tag changes previously), simple tasks now take minutes, complex tasks days rather than months—and improved data quality, cross-team access, GDPR readiness, and award-winning marketing initiatives.

Tryg

Martin Vinter

Online Business Developer, Business Intelligence