Case Study: Tripping.com achieves $100K+ annual attribution savings and faster campaign launches with Tealium iQ

Tripping.com Channels the World with Tealium for Customer-Journey Data

Tripping.com, the world’s largest vacation-rentals search engine with over 5 million properties in 150,000 destinations, faced mounting complexity as it scaled: aggressive revenue targets, slow time-to-market, and unwieldy management of 80+ tracking pixels that hurt attribution accuracy and diverted engineering resources from growth.

They implemented Tealium iQ with the Channel Extension to centralize tag management, speed deployments, and customize per-channel attribution. The change delivered faster campaigns and cleaner data—tags now deploy 24× faster, campaign launches increased 4×, traffic from secondary channels rose ~10%, and improved attribution saves the company more than $100K annually (with Tealium estimated to have driven ~10% of overall revenue growth).

Tripping

Colin Gardiner

VP of Product and Analytics