Case Study: Credera achieves real-time personalization and $400M+ net-new revenue with Tealium

Transforming Consumer Engagement in Pharma with Real-Time Data and Personalization

Credera helped a leading pharmaceutical company transform its consumer marketing approach as it moved toward a direct-to-consumer model. The company’s challenge was disconnected customer experiences, fragmented data, slow reporting, and limited visibility into marketing impact, and it needed a modern foundation for personalization and real-time engagement using Tealium’s customer data capabilities.

Credera implemented Tealium’s real-time customer data infrastructure with AWS, unifying behavioral, CRM, and media data into a single 360-degree view of customers. This enabled real-time personalization, faster experimentation, and better media optimization, delivering a 30% increase in onsite engagement, $12M per quarter in retargeting savings, and more than $400M in net-new revenue over 24 months, with Credera and Tealium helping the team move 3 to 4 times faster.

Credera