Case Study: HABA FAMILYGROUP achieves an 81% conversion uplift and 27% higher click rate with Tealium’s Customer Data Platform

The HABA FAMILYGROUP drives repeat sales with a single customer view

The HABA FAMILYGROUP, a family-owned business with over 84 years’ experience and the JAKO-O brand for babies and children, needed to deepen customer relationships and drive repeat purchases. They struggled to re-engage first-time buyers because data silos prevented personalised marketing — for example, teams couldn’t tell whether a purchase was for a newborn or a twelve-year-old, so automated campaigns were overly broad.

By deploying Tealium’s AudienceStream Customer Data Platform to stitch customer records and create a single customer view, HABA FAMILYGROUP could target first-time buyers with personalised email and print automation based on age-group affinity and browsing behaviour. During a three-month optimisation, the JAKO-O first-time buyer campaign achieved an 81% uplift in conversion and a 27% increase in click rate.

HABA FAMILYGROUP

Linda Borsch

Segmentation Manager