Case Study: JCB achieves real-time, personalized customer engagement with Tealium's Universal Data Hub

Tealium’s Real-Time Marketing breaks down data silos & Improves Customer Engagement

JCB, Japan’s only international payment brand with over 100 million card members, relied on its MyJCB portal to drive digital engagement but faced fragmented data and slow, hypothesis-driven campaigns. The company needed to remove data silos and deliver relevant, real-time messaging based on customer behavior across multiple cards and touchpoints.

By deploying Tealium’s Universal Data Hub (Tealium IQ, AudienceStream, and DataAccess), JCB unified customer data, enabled real-time behavioral tracking and precise segmentation (including badge-based IDs), and connected data across teams and tools. The result: timely, personalized eDMs and campaigns that identify which card a customer is using, boost engagement metrics, and improve overall program effectiveness.

JCB

Masahiro Ogushi

Senior Vice President, Sales Promotion Department