Case Study: TWINSET achieves significant conversion lifts and data-driven personalization with Tealium CDP

Tealium x TWINSET Transforming Retail with Data-Driven Personalisation

TWINSET, a premium Italian fashion brand founded in 1987 and operating across boutiques, online and wholesale channels, needed better ways to collect and act on real‑time customer data. Its existing omnichannel CRM couldn’t reconcile the wide range of physical and digital interactions or tap into individual navigation behaviour, so after a thorough evaluation the company selected Tealium’s Customer Data Platform to solve these gaps.

Tealium CDP unified first‑party data into a single customer view, enabling fast activation, re‑attribution and personalised omni‑channel campaigns (including anti‑churn workflows) and integrating seamlessly with Google, Meta, TikTok and Snap. Deployment took three months and delivered measurable gains: improved marketing attribution, ROAS and ad conversions, a 54% lift in Google Ads conversion rate and more than 80% higher conversion in Meta responsive audiences, while maintaining customer privacy and security.

Twinset

Daniele Nigro

Chief Information Officer