Case Study: Household Capital achieves 14% conversion growth with Tealium CDP

Tealium helps Household Capital decipher data for delightfully differentiated CX

Household Capital, an Australian reverse mortgage loan specialist, needed to turn its first-party data into actionable intelligence to improve customer experience and deliver more relevant, timely communications. The company wanted to better understand customer needs across the journey while maintaining privacy-compliant data practices, and it chose Tealium CDP to help unify its online and offline data.

Tealium implemented its customer data platform to create a 360-degree view of each customer and power real-time lead nurturing. This enabled Household Capital to run personalized campaigns that improved efficiency and responsiveness, including a six-month lead nurture campaign that contributed to 14% of overall conversions.

Household Capita

Yuuka Hama

Head of Personalisation