Case Study: Charter Communications achieves higher conversions and increased revenue with Tealium iQ

Tealium Helps Charter Communications Tune In Higher Conversions and Revenue

Charter Communications, a leading U.S. broadband and cable operator serving roughly 6 million customers across 29 states, needed to accelerate digital marketing to support major service rollouts and aggressive customer-acquisition goals. Their challenge was that adding or updating vendor tags required time-consuming IT and developer involvement, creating bottlenecks as campaign scale and tracking complexity increased.

Charter implemented Tealium iQ enterprise tag management to give marketers self‑service control over ~200 tags, complex load rules, and event tracking. Tags that once took months now deploy in minutes or a few hours, enabling faster campaigns, richer behavioral data, improved audience segmentation, and better site performance. Results include a 68% year‑over‑year increase in desktop conversions, a 60% reduction in mobile CPA, quicker time to market, and reduced dependence on IT.

Charter Communications

Matt Reeves

Senior Manager of Digital Marketing, Charter