Case Study: Indegene achieves 5x website conversions and 40% higher email open rates with Tealium CDP

Tealium and Indegene enable personalized HCP journeys for a global pharmaceutical company

Tealium and Indegene partnered with a global pharmaceutical company that needed to personalize experiences for healthcare professionals (HCPs) and modernize a fragmented, outdated marketing stack. The client struggled with siloed customer data, unpersonalized journeys, and a lack of real‑time insights while operating across US and EU markets.

Indegene implemented Tealium CDP with GDPR/CCPA‑compliant data capture, dynamic segmentation by content affinity and channel preference, and near‑real‑time activations to SFMC, CRM and Veeva to support 10+ brands. The solution enabled personalized HCP journeys and delivered a 5× increase in website conversions, a 40% lift in email open rates, and reduced time‑to‑market for new brands to 1.5 weeks.

Indegene