Case Study: Sanofi Achieves Regulatory Compliance and Operational Efficiency with Tealium

Sanofi Achieves Regulatory Compliance and Operational Efficiency of Its Global Websites

Sanofi, a global pharmaceutical company with over 100,000 employees and roughly 7,000 websites across multiple business units, faced a fragmented digital landscape with inconsistent tagging, disparate data, and complex regulatory requirements (GDPR, CCPA) that made governance, compliance, and real-time insights difficult.

Partnering with Cognizant, Sanofi deployed Tealium (iQ Tag Management, EventStream, AudienceStream) via a crawl‑walk‑run approach to centralize tagging, manage consent by region, and stitch first/second/third‑party data for real‑time “next best action” decisions. The rollout (200+ sites live, 1,000 assessed) delivered centralized governance, improved compliance, actionable real‑time insights, lower ad spend and operational costs, and an estimated ~10% increase in site registrations.

Sanofi

Vaughan Williams

Global Lead of Digital Analytics and Reporting