Case Study: REA Group achieves real-time personalised experiences at scale with Tealium

Revolutionising Digital Experiences at Scale with REA & Tealium

REA Group, a long-standing leader in property search and digital innovation, faced growing pains as it scaled personalised experiences across a dual-sided marketplace for consumers and real estate agents. Reliance on custom-built tools, siloed data, limited channel capabilities beyond email, and poor cross-team collaboration made it difficult to deliver consistent, real-time personalisation and to fully leverage first‑party data.

REA adopted a best‑of‑breed stack, selecting Tealium as its Customer Data Platform and Braze for engagement, beginning with a successful POC that expanded into a company-wide rollout. Tealium now processes over 65 million events daily, powers 80+ real‑time events, delivers 7.5 million personalised recommendations a day, and helped the “Save a Search” campaign achieve a 23x higher CTR and 10x higher conversion versus scheduled emails—contributing to an eightfold rise in owned-channel visits, more than $10M in annual earned media, streamlined tech, and measurable cost and privacy benefits.

REA Group

Sarah Myers

Executive Manager, Consumer Marketing