Case Study: RedMart achieves a unified customer view and optimized digital marketing with Tealium

RedMart Powers Customer-Centric Online Shopping Experience with Tealium

RedMart, a leading online grocery in Singapore offering over 25,000 products, faced fragmented customer data, inefficient digital marketing and acquisition programs, and strained developer resources that limited its ability to scale traffic and deliver a cohesive customer experience across devices.

To fix this, RedMart implemented Tealium iQ tag management to unify data across channels, reduce vendor tag implementation from months to hours, and give marketing teams greater control. The change delivered a unified customer view, faster testing and vendor on/off switching, significant cost savings (including de‑duplication of affiliate credits), and increased marketing flexibility—enabling progress toward a fully personalized shopping experience.

RedMart

Todd Kurie

VP of Marketing