Case Study: Prada Group achieves improved LinkedIn ad targeting and media mix modeling with Tealium

Prada Group powers media mix modeling with Tealium’s solution for LinkedIn Conversions

Prada Group, the Milan-based luxury fashion house (Prada, Miu Miu, Church’s, Car Shoe, Marchesi 1824, Luna Rossa) sought to strengthen its LinkedIn marketing by better leveraging first‑party customer data. The challenge was to combine Prada’s own data with LinkedIn’s demographic insights to improve targeting, tracking, measurement, and campaign optimization across social channels.

By connecting its Tealium customer data platform to LinkedIn via the Conversions API, Prada established a continuous data flow that brought richer customer insights and off‑platform behavior into its marketing tools. This integration powered media mix modeling and budget adjustments across channels, improving ad personalization, targeting and overall campaign precision.

Prada Group