Case Study: PON Automotive achieves hours‑instead‑of‑months tag deployment and smarter digital marketing with Tealium iQ

PON Automotive - Customer Case Study

PON Automotive, part of Dutch conglomerate PON (operating in 23 countries with nearly 14,000 employees), manages imports and Dutch marketing for several European car brands. One brand required Google Analytics on its Dutch website, but the implementation proved complex and time-consuming, prompting the team to seek a faster, more manageable solution.

After evaluating tag managers, PON Automotive selected Tealium iQ, which enabled a Google Analytics deployment in about 30 minutes and cut tag rollout time from three months to hours. The solution was rolled out across all six branded sites, improving event tracking and CRM data accuracy, reducing IT costs, and enabling compliant remarketing and more sophisticated digital marketing.

PON Automotive

Martijn van Vreeden

Web Analyst