Case Study: DoMyOwnPestControl.com achieves rapid tag deployment and 20% faster page loads with Tealium

Pest Control Company Selects Tealium Over a Free Tag Management Solution

DoMyOwnPestControl.com is a fast-growing, family-owned e-commerce retailer of professional DIY pest control products. When new head of marketing Roger Lopez set out to deploy retargeting, personalization, analytics and other vendor tags to drive traffic and sales, IT bottlenecks left tag deployment taking three months or more; the team found the free Google Tag Manager too technical, limited in turnkey integrations, and lacking the support they needed.

They selected Tealium iQ for its ease of use, turnkey integrations with 600+ vendors and comprehensive support and training. Tealium enabled rapid deployment of existing tags, will support the planned rollout of up to 20 additional vendor solutions, and is expected to boost sales by enabling faster testing and deployment while improving site performance (about a 20% page-load speed gain).

DoMyOwnPestControl.com

Philip Gossling

CTO & Co-Founder, DoMyOwnPestControl.com