Case Study: Orange achieves 3x+ website conversion lift and 6x lower CPA with Tealium AudienceStream

Orange More Than Triples Website Conversions When Using Tealium’s AudienceStream™

Orange, a leading French telecommunications provider serving millions of customers, faced fragmented customer data spread across 200+ variables and slow, batch-processed insights that prevented timely action. The company needed to better understand diverse B2B audiences, segment web traffic, and predict individual receptiveness to marketing to capture new enterprise opportunities and improve conversion.

By deploying Tealium’s Customer Data Platform (Tealium iQ and AudienceStream™) across web and mobile, Orange stitched identities, enriched profiles and acted on real-time signals to run targeted A/B campaigns. The CDP reduced cost-per-acquisition by six times and more than tripled conversion rates (≈360% improvement) while enabling ongoing personalization and future plans to predict customer lifecycle events.

Orange

Francois Fleury

Web Analyst and Digital Data Manager