Case Study: Orange Switzerland achieves 75% reduction in IT reliance and faster tag deployment with Tealium iQ

Orange Increases Digital Marketing Agility with Tag Management

Orange Switzerland, a mobile internet leader with 1.68 million customers and over 900 employees, was spending valuable development resources managing tags manually across multiple web properties. The marketing team needed greater agility and less reliance on three technical teams as tag management grew increasingly complex and time consuming.

Orange implemented the Tealium iQ tag management system (with Tealium support) to let marketers control tagging directly, deploy 30+ vendor tags across sites, and quickly isolate or fix faulty tags. The change cut reliance on IT by 75%, reduced tag deployment from weeks to hours, and gave the marketing team faster, more flexible digital campaign management.

Orange