Case Study: Munchkin achieves 2x e-commerce productivity and 220% revenue growth with Tealium iQ

Oh, Baby Munchkin Doubles E-Commerce Productivity, Achieves 30-Day ROI with Tealium

Munchkin, the baby-products innovator, needed to rapidly expand its direct-to-consumer channel and accelerate online marketing while keeping launch costs and schedules under control. The small e-commerce team faced tight deadlines and high vendor‑tag complexity — they had to slash time and cost to deploy new vendor solutions and ensure all tags fired reliably for a successful site relaunch.

Munchkin implemented Tealium iQ with a unified data layer and turnkey vendor integrations, putting marketers in control of tag deployment. The result: tag deployment time and cost dropped dramatically, e-commerce productivity doubled, the site delivered a 220% increase in revenue (with gains across daily revenue, units per day and AOV), and Tealium paid for itself inside 30 days.

Munchkin

Jonathan Bradbury

Director of Global e-Commerce