Case Study: Mutual of Omaha achieves real-time cross-selling personalization with Tealium

Mutual of Omaha Anatomy of a First-Party Data Personalization Use Case

Mutual of Omaha, a Fortune 500 insurance and financial services company, needed to turn fragmented first-party policy data into a more effective cross-selling engine while keeping customer information secure and costs under control. To do this, they worked with Tealium and its Customer Data Platform (CDP) to make customer data instantly usable on the website for real-time personalization.

Tealium helped Mutual of Omaha create a secure Snowflake foundation, unify data from multiple tables into consolidated customer profiles, and connect those profiles to website visitors in real time. The result was better data utilization, more effective cross-sell targeting, faster customer insights, and optimized event volume usage, enabling more personalized promotions and a more responsive customer experience.

Mutual of Omaha

Dan Kresha

Internet Marketing Manager