Case Study: Morgan Automotive Group achieves a 360-degree customer view and improved marketing ROI with Tealium's Customer Data Platform

Morgan Auto Group Accelerates Customer Engagement with Tealium's Customer Data Platform and AWS

Morgan Auto Group, Florida’s largest automotive dealer group, struggled with fragmented customer data across CRM, DMS, web, call center, SMS and email, relying on slow, manual batch processes that hindered personalization, marketing ROI and clear consent management. The disjointed systems made it difficult to build a consistent customer journey or act on real-time shopper signals.

By deploying Tealium’s Customer Data Platform on an AWS foundation, Morgan unified online and offline data, enforced privacy and consent, and enabled real-time identity resolution and integrations across marketing tools. The result: a 360-degree customer view, more precise targeting and higher marketing ROI, personalized experiences throughout the buying journey, and streamlined data management and compliance.

Morgan Automotive Group

Tom Moore

Chief Operation Officer