Case Study: MoneySmart achieves 40% lower cost-per-acquisition and higher revenue with Tealium CDP

MoneySmart unlocks greater revenue and ROI through a CX transformation

MoneySmart, Southeast Asia’s leading personal finance portal with over 2.1 million monthly users, faced rising acquisition costs, tightening privacy rules and fragmented customer data that limited its ability to be truly customer-centric. The company needed to scale first‑party data collection, reduce reliance on third‑party cookies and move off an inefficient DMP to support better CX and long‑term engagement.

MoneySmart partnered with Tealium to implement a vendor‑neutral CDP, unifying disparate data into a real‑time single customer view for precise segmentation and cost‑efficient media activation. The change cut cost per acquisition by 40%, improved sales velocity and revenue, streamlined data management and laid a foundation for enhanced cross‑selling, AI-driven personalization and continued CX‑driven growth.

MoneySmart

David Harling

Managing Director