Case Study: Minor Hotels achieves one working day per week back by standardizing global guest data with Tealium

Minor Hotels gets one working day per week back by taking control of global data

Minor Hotels, an international hotel owner and operator with more than 530 properties across 56 countries, faced growing operational strain from increasingly siloed guest data. Diverse technology stacks across brands and reliance on multiple third parties made it difficult to standardise data, work efficiently across regions (including China’s firewalls), and reduce cost and human-error risk.

By implementing Tealium iQ Tag Management, Minor Hotels centralized tagging and eliminated much of the manual and third-party work, cutting tag deployment from weeks to hours and simplifying source-code fixes in-house. The change improved global data consistency and marketing agility, reduced error risk, and freed up about 20% of IT time—equivalent to one working day per week—for more strategic work.

Minor Hotels

Anthony Green

Director of Digital Development