Case Study: Mezzo Labs achieves data-driven competitive advantage with Tealium

Mezzo Labs partnership turns customer data into competitive advantage

Mezzo Labs is a digital intelligence consultancy that helps clients turn marketing data into a competitive advantage. Its clients commonly face large volumes of fragmented, outdated or incomplete data and under‑leveraged martech/adtech stacks they’re reluctant to replace; Mezzo’s challenge is to maximize the value of existing investments while improving speed, flexibility and the quality of customer data to drive real business outcomes.

Mezzo’s five‑year partnership with Tealium provides a data supply chain—best‑in‑class tag management and a customer data platform—that maps, cleans and unifies disparate sources, enables real‑time audience activation, and makes existing tools more effective. The collaborative approach has driven measurable results: a Tealium‑powered campaign for eCommerce client Nixplay produced an incremental $250K USD from a single experience and the programme is projected to deliver at least $2M USD by the end of 2020, while broadly enabling faster, more actionable customer data.

Mezzo Labs

Adrian Kingwell

Group Chief Executive Officer