Case Study: Mediahuis achieves streamlined tag management and unified site data with Tealium

Mediahuis Improves Digital Marketing Performance and Slashes Complexity

Mediahuis, formed by the 2013 merger of Corelio and Concentra into Belgium’s largest media group, struggled with inconsistent processes and measurements across dozens of web and mobile sites. Manually deploying and updating marketing tags was slow and error-prone, preventing a single reliable view of user behavior and hampering digital marketing efficiency.

Working with MultiMinds, Mediahuis implemented the Tealium iQ tag management system and a standardized data layer, centralizing tag management and tapping a large vendor tag library. The result was a clean, consistent data view across sites, the ability to deploy tags in hours instead of weeks (four weeks to half a day), faster campaign testing and tool rollouts, and measurable improvements in digital marketing performance and funnel tracking.

Mediahuis

Yves Van Dooren

Manager, Digital Traffic Center