Case Study: M1 achieves real-time customer engagement and hyper-personalisation with Tealium

M1 Elevates Real-Time Telecommunications Customer Engagement with Tealium

M1, one of Singapore’s top three telecom providers, was facing commoditization in a competitive telecom market and needed a better way to unify fragmented customer data, break down silos, and deliver more personalized digital experiences. To address these challenges, M1 worked with Tealium and used its Customer Data Platform (CDP) to create a more connected, real-time view of customers across channels.

Tealium helped M1 centralize data, improve segmentation, and automate personalized messaging across web, email, and mobile. The result was stronger engagement and better journeys, including 89% of users progressing through key funnel steps, nearly doubling conversion rates for some segments to 7.37% from 3.8%, processing 700k daily events, delivering 77k personalized recommendations per day, and generating the equivalent of $200k in earned media annually.

M1

Desmond Ng

GM Martech