Case Study: L’Oréal achieves a 22% conversion lift and real-time personalized CX with Tealium CDP

L’Oréal leads the global beauty industry by decoding digital transformation

L’Oréal, a global leader in beauty, set out to modernise its digital infrastructure to bridge physical, digital and virtual retail experiences and put data science at the heart of customer experience. Facing disparate online and in-store data, evolving consumer behaviours and the need to accelerate first‑party data strategies in a Web 3.0 era, the company needed a scalable, privacy‑ready foundation to deliver timely, relevant and personalised CX.

By adopting Tealium CDP as a single source of truth, L’Oréal unified real‑time customer data, improved data quality and enabled hyper‑personalisation at scale. The results included a 22.22% conversion rate for a media campaign, a 55.08% click‑through rate on cart‑abandonment emails (a 26.25% uplift versus pre‑CDP), conversion gains from 3.98% to 4.38%, 100,000+ customers activated monthly for large brands like Lancôme, up to 25% higher Google Ads conversion and nearly double RoAS for retargeting.

L’Oreal

Souparna Bose

IT CRM Product Manager, CRM Technologies