Case Study: AIStream achieves 57.97% higher orders with Tealium

Leveraging Real-Time Propensity Scores for Enhanced Call Routing

AIStream, a major telecommunications company, wanted to boost conversion by using real-time propensity-to-buy scores to route high-intent callers directly to sales teams instead of through standard call routing. Working with Tealium and its real-time data capabilities, AIStream sought to reduce dropped calls and better engage the 45% of callers who had consented to tracking.

Tealium helped AIStream pass propensity scores and contextual data into the call flow and update analytics for measurement, enabling direct routing to specialized sales agents. The result was a statistically validated improvement within a week: fewer abandoned calls, lower average handle time, and a 57.97% uplift in orders versus standard routing, plus a 37.1% increase over traditional call tracking-based routing.

AIStream